 |


The EIBA is pleased to acknowledge the following Official Partners
& Suppliers

|

|
AMY WALTERS HELPS GROW THE NEXT GENERATION WITH NEW JUNIOR BOWLS SELECTION
Seasoned EIBA International Amy Walters is helping to shape
the future of the sport after playing a key role in establishing
a thriving junior section at Welford Bowls Club.
The initiative began earlier this
year when Amy was approached about joining a small team to explore
the idea of launching a junior section: "I started playing when I
was eight, so it felt important to be involved in creating something
new for the next generation," she said.
After
nearly 30 years in the game, the timing also felt right. With Amy's
own sons Archie and Charlie beginning to show an interest in bowls,
and several club members keen to push the idea forward, momentum
quickly built.
"There were a few of us who were really keen
to get things moving, so it felt like the right time to give it a
proper go," she explained.
One of the first steps was
reaching out to the local village school, inviting pupils to design
a logo for the new junior section. A competition was held, a winning
design selected, and the logo is now proudly used across club
posters and its website.
"That connection with the school was
brilliant," Amy said. "We're still using the logo today, which is
fantastic."
By August, the group launched weekly junior
sessions, running every Sunday morning for an hour. Supported by a
committed band of volunteers, the sessions quickly gained traction.
The club also secured vital funding, successfully crowdfunding
£3,300, which was then matched through a Sport England grant.
"The support from the club members was brilliant," said Amy.
"It's meant we can now buy a proper range of bowls and equipment for
the juniors."
The relationship with the local school
continued to grow, evolving from the logo competition into
curriculum time on the green. After a teacher enquired about PE
lessons at the club, six sessions were delivered to 33 Year 5 pupils
- with immediate impact.
Amy said: "The children absolutely
loved it. We've gone from having five to ten juniors each week to
around 30. Recently we have had children attending from every year
group in the school."
Feedback from parents and families has
been overwhelmingly positive, with many admitting they were
previously unaware the club even existed.
"Parents have told
us how much their children look forward to coming each week and how
quickly their confidence has grown," Amy added.
The junior
section is already making its mark within the wider village too.
Recently, the club hosted an eight-year-old's birthday party,
combining bowls with pizza and skittles in the function room.
"The feedback was incredible," Amy said. "They told us it was
the best birthday party they'd ever had, which really shows the
impact the junior section is already having."
At home, the
effect has been just as meaningful. Archie and Charlie, whose father
Andy is also an international player, have now swapped cricket -
previously their favourite sport - for bowls.
"They really
look forward to their Sunday mornings at the club," proud mum Amy
said.
Watching the juniors grow in confidence and enthusiasm
has been one of the most rewarding aspects of the project.
"They all have smiles on their faces, they cheer each other on, and
when someone hits the jack they shout 'club' and start chanting,
'Join the club! Join the club!' It's brilliant to watch."
Next steps include helping regular attendees take their first steps
into competitive play, with plans for friendly matches and
discussions already underway with Bromsgrove Indoor Bowls Club about
a fixture against their established junior section.
For Amy,
the importance of strong junior pathways is rooted in her own
experiences. Growing up in the South West during a particularly
strong era for junior bowls in Devon and Somerset, she benefited
from regular coaching sessions and competitive opportunities.
"I remember Sunday mornings at Taunton Deane and lots of local
junior tournaments," she said. "That exposure to competitive bowls
at a young age made a huge difference."
Amy is a decorated
player; she won the 2011 Women's Junior Pairs national title, became
the Women's Junior Singles champion in 2014, and made semi-final
appearances at the World Indoor Bowls Championships in 2015 and
2017. She has also won multiple international honours plus mixed
national titles alongside her husband, Andy.
Yet, despite her
success, it is the inclusive nature of the sport that continues to
resonate most.
"I love that you can be any age and compete
alongside, and against, such a wide range of people," she said. "You
make friendships that last a lifetime. I'm incredibly grateful my
Dad talked me out of playing snooker and took me down to Wellington
Bowls Club instead, it turned out to be a pretty good decision."
Sian Honnor.
We' d love to know what bowls means to you,
get in touch at info@eiba.co.uk
Previous Article
-
Interview with
International Junior Team member Lily Adams |
February 2026
|
|